Privacy Policy

We are delighted by your interest in our company. Data protection is of particular importance to the management of Müller Kerzenfabrik GmbH. In principle, it is possible to use the Müller Kerzenfabrik GmbH website without providing any personal data. However, if a data subject wishes to utilize specific services offered by our company via our website, the processing of personal data may become necessary. If the processing of personal data is required and there is no statutory basis for such processing, we generally obtain the consent of the data subject.

The processing of personal data—such as the name, address, e-mail address, or telephone number of a data subject—always takes place in accordance with the General Data Protection Regulation (GDPR) and the country-specific data protection regulations applicable to Müller Kerzenfabrik GmbH. Through this privacy policy, our company wishes to inform the public about the nature, scope, and purpose of the personal data we collect, use, and process. Furthermore, this privacy policy informs data subjects of the rights to which they are entitled.

As the data controller, Müller Kerzenfabrik GmbH has implemented numerous technical and organizational measures to ensure the most complete protection possible for personal data processed via this website. Nevertheless, internet-based data transmissions can inherently have security gaps, meaning that absolute protection cannot be guaranteed. For this reason, every data subject is free to transmit personal data to us via alternative means, such as by telephone.

1. Definitions

The privacy policy of Müller Kerzenfabrik GmbH is based on the terminology used by the European legislator for the adoption of the General Data Protection Regulation (GDPR). Our privacy policy is intended to be easily readable and understandable for the general public as well as for our customers and business partners. To ensure this, we would like to explain the terminology used beforehand.

In this privacy policy, we use, among others, the following terms:

• a) personal data
  Personal data means any information relating to an identified or identifiable natural person (hereinafter referred to as the “data subject”). A natural person is considered identifiable if they can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.
• b) Data subject
  A data subject is any identified or identifiable natural person whose personal data is processed by the controller.
• c) Processing
  Processing means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
• d) Restriction of processing
  Restriction of processing means the marking of stored personal data with the aim of limiting their processing in the future.
• e) Profiling
  Profiling means any form of automated processing of personal data consisting of the use of personal data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person’s performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.
• f) Pseudonymization
  Pseudonymization means the processing of personal data in such a manner that the personal data can no longer be attributed to a specific data subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures ensuring that the personal data are not attributed to an identified or identifiable natural person.
• g) Controller
  “Controller” means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law.
• h) Processor
  “Processor” means a natural or legal person, public authority, agency or other body which processes personal data on behalf of the controller.
• i) Recipient
  “Recipient” means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients.
• j) Third party
  “Third party” means a natural or legal person, public authority, agency or body other than the data subject, the controller, the processor and persons who, under the direct authority of the controller or the processor, are authorized to process the personal data.
• k) Consent
  Consent means any freely given, specific, informed, and unambiguous indication of the data subject’s wishes by which he or she, by a statement or by a clear affirmative action, signifies agreement to the processing of personal data relating to him or her.

2. Name and address of the controller

The controller within the meaning of the General Data Protection Regulation, other data protection laws applicable in the Member States of the European Union, and other provisions related to data protection is:

Müller Kerzenfabrik GmbH
Eichendorffstraße 3-5
47638 Straelen
Germany

Tel.: +49 2834 9360-0
E-mail: info@mueller-kerzen.de
Website: www.mueller-kerzen.de

3. Name and address of the Data Protection Officer

The Data Protection Officer of the controller is:

Müller Kerzenfabrik GmbH
Eichendorffstraße 3-5
47638 Straelen
Germany

Tel.: +49 2834 9360-0
E-mail: datenschutz@mueller-kerzen.de
Website: www.mueller-kerzen.de

Any data subject may contact our Data Protection Officer directly at any time with any questions or suggestions regarding data protection.

4. Cookies

The Müller Küchenfabrik GmbH website uses cookies. Cookies are text files that are stored and stored on a computer system via an Internet browser.

Numerous websites and servers use cookies. Many cookies contain a so-called cookie ID. A cookie ID is a unique identifier of the cookie. It consists of a character string through which Internet pages and servers can be assigned to the specific Internet browser in which the cookie was stored. This enables the visited websites and servers to distinguish the individual browser of the data subject from other internet browsers that contain other cookies. A specific Internet browser can be recognized and identified via the unique cookie ID.

Through the use of cookies, Müller Küchenfabrik GmbH can provide the users of this website with more user-friendly services that would not be possible without the cookie setting.

Using a cookie, the information and offers on our website can be optimized for the user. As already mentioned, cookies enable us to recognize the users of our website. The purpose of this recognition is to make it easier for users to use our website. For example, the user of a website that uses cookies does not have to re-enter their access data each time they visit the website because this is done by the website and the cookie stored on the user’s computer system. Another example is the cookie of a shopping cart in the online shop. The online shop remembers the items that a customer has placed in the virtual shopping cart via a cookie.

The data subject can prevent the setting of cookies through our website at any time by means of an appropriate setting in the Internet browser used and thus permanently object to the setting of cookies. Furthermore, cookies that have already been set can be deleted at any time via an internet browser or other software programs. This is possible in all common internet browsers. If the person concerned deactivates the setting of cookies in the Internet browser used, not all functions of our website may be fully usable.

5. Collection of general data and information

The Müller Kerzenfabrik GmbH website collects a series of general data and information each time the website is accessed by a data subject or an automated system. This general data and information is stored in the server’s log files. The data collected may include (1) the browser types and versions used, (2) the operating system used by the accessing system, (3) the website from which an accessing system reaches our website (so-called referrers), (4) the sub-pages accessed on our website by an accessing system, (5) the date and time of access to the website, (6) an Internet Protocol address (IP address), (7) the internet service provider of the accessing system, and (8) other similar data and information used to avert danger in the event of attacks on our information technology systems.

When using this general data and information, Müller Kerzenfabrik GmbH does not draw conclusions about the data subject. Rather, this information is required to
(1) correctly deliver the content of our website,
(2) optimize the content of our website and the advertising for it,
(3) ensure the long-term functionality of our information technology systems and the technology behind our website, and
(4) provide law enforcement authorities with the information necessary for prosecution in the event of a cyberattack.

Müller Kerzenfabrik GmbH therefore evaluates this anonymously collected data and information statistically and with the aim of enhancing data protection and data security within our company, ultimately ensuring an optimal level of protection for the personal data we process. The anonymous data from the server log files is stored separately from any personal data provided by a data subject.

6. Registration on our website

Data subjects have the option to register on the website of the controller by providing personal data. The specific personal data transmitted to the controller is determined by the input mask used for registration. The personal data entered by the data subject is collected and stored exclusively for the controller’s internal use and for its own purposes. The controller may arrange for the data to be passed on to one or more processors—such as a parcel delivery service—who likewise use the personal data solely for internal purposes attributable to the controller.

Registration on the controller’s website also results in the storage of the IP address assigned to the data subject by their Internet Service Provider (ISP), as well as the date and time of registration. This data is stored because it is the only way to prevent the misuse of our services and, if necessary, to enable the investigation of criminal offenses. Consequently, the storage of this data is necessary to protect the controller. As a general rule, this data is not disclosed to third parties unless there is a legal obligation to do so or the disclosure serves the purpose of criminal prosecution.

Registration involving the voluntary provision of personal data allows the controller to offer the data subject content or services that, by their nature, are available only to registered users. Registered individuals are free to modify the personal data provided during registration or to have it completely deleted from the controller’s records at any time.

Upon request, the controller will provide any data subject with information regarding the personal data stored about them. Furthermore, the controller rectifies or deletes personal data at the request or upon notification by the data subject, provided that no statutory retention obligations prevent this. All employees of the controller are available to the data subject as points of contact in this regard.

7. Subscription to our newsletter

Users are given the opportunity to subscribe to our company’s newsletter on the Müller Kerzenfabrik GmbH website. The specific personal data transmitted to the data controller when ordering the newsletter is determined by the input mask used for this purpose.

Müller Kerzenfabrik GmbH informs its customers and business partners about company offers at regular intervals via a newsletter. In principle, the data subject can only receive our company’s newsletter if (1) the data subject possesses a valid e-mail address and (2) the data subject registers to receive the newsletter. For legal reasons, a confirmation e-mail is sent to the e-mail address entered by the data subject for the first time using the double opt-in procedure. This confirmation e-mail serves to verify whether the owner of the e-mail address (as the data subject) has authorized receipt of the newsletter.

Upon registration for the newsletter, we also store the IP address assigned by the Internet Service Provider (ISP) to the computer system used by the data subject at the time of registration, as well as the date and time of registration. Collecting this data is necessary to trace any (potential) misuse of a data subject’s e-mail address at a later date and therefore serves to provide legal protection for the data controller.

The personal data collected during newsletter registration is used exclusively for sending our newsletter. Furthermore, newsletter subscribers may be informed by e-mail if this is necessary for the operation of the newsletter service or related registration—for instance, in the event of changes to the newsletter offering or technical specifications. Personal data collected as part of the newsletter service is not passed on to third parties. The data subject may cancel their subscription to our newsletter at any time. Consent to the storage of personal data provided by the data subject for the purpose of newsletter distribution may be revoked at any time. A link for revoking consent is included in every newsletter. Furthermore, it is possible to unsubscribe from the newsletter directly via the website of the data controller at any time or to notify the data controller of the cancellation by other means.

8. Newsletter Tracking

The newsletters from Müller Kerzenfabrik GmbH contain so-called tracking pixels. A tracking pixel is a miniature graphic embedded in emails sent in HTML format to enable log file recording and analysis. This allows for a statistical evaluation of the success or failure of online marketing campaigns. Based on the embedded tracking pixel, Müller Kerzenfabrik GmbH can determine whether and when an email was opened by the data subject and which links within the email were accessed by the data subject.

Personal data collected via the tracking pixels contained in the newsletters is stored and analyzed by the controller to optimize newsletter distribution and to better tailor the content of future newsletters to the data subject’s interests. This personal data is not passed on to third parties. Data subjects have the right at any time to revoke the separate declaration of consent given via the double opt-in procedure. Following such a revocation, this personal data will be deleted by the controller. Müller Kerzenfabrik GmbH automatically treats unsubscribing from the newsletter as a revocation of consent.

9. Contact via the website

In accordance with legal requirements, the Müller Kerzenfabrik GmbH website contains information that enables rapid electronic contact with our company and direct communication with us; this includes a general electronic mail address (e-mail address). If a data subject contacts the controller via e-mail or a contact form, the personal data transmitted by the data subject is automatically stored. Such personal data voluntarily transmitted by a data subject to the controller is stored for the purpose of processing the inquiry or contacting the data subject. This personal data is not disclosed to third parties.

10. Routine erasure and blocking of personal data

The controller processes and stores personal data of the data subject only for the period necessary to achieve the purpose of storage, or as provided for by the European legislator or another legislator in laws or regulations to which the controller is subject.

If the purpose of storage ceases to apply, or if a storage period prescribed by the European legislator or another competent legislator expires, the personal data are routinely blocked or erased in accordance with legal requirements.

11. Rights of the data subject

• Right to confirmation
  Each data subject has the right granted by the European legislator to obtain from the controller confirmation as to whether or not personal data concerning him or her are being processed. If a data subject wishes to exercise this right of confirmation, he or she may, at any time, contact an employee of the controller.
• Right of access
  Each data subject affected by the processing of personal data has the right granted by the European legislator to obtain from the controller, at any time and free of charge, information about the personal data stored concerning him or her and a copy of such information. Furthermore, the European legislator has granted the data subject the right to obtain information regarding the following:
  • the purposes of the processing
  • the categories of personal data concerned
  • the recipients or categories of recipients to whom the personal data have been or will be disclosed, in particular recipients in third countries or international organizations
  • where possible, the envisaged period for which the personal data will be stored, or, if not possible, the criteria used to determine that period
  • the existence of the right to request from the controller rectification or erasure of personal data or restriction of processing concerning the data subject or to object to such processing
  • the right to lodge a complaint with a supervisory authority
  • where the personal data are not collected from the data subject, any available information as to their source
  • the existence of automated decision-making, including profiling, referred to in Article 22(1) and (4) of the GDPR and—at least in those cases—meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing for the data subject

  Furthermore, the data subject has the right to be informed as to whether personal data have been transferred to a third country or to an international organization. Where this is the case, the data subject also has the right to be informed of the appropriate safeguards relating to the transfer. If a data subject wishes to exercise this right of access, they may contact an employee of the controller at any time.

• Right to rectification
  Any person affected by the processing of personal data has the right, granted by the European legislator, to obtain the immediate rectification of inaccurate personal data concerning them. Furthermore, taking into account the purposes of the processing, the data subject has the right to have incomplete personal data completed—including by means of a supplementary statement. If a data subject wishes to exercise this right to rectification, they may contact an employee of the controller at any time.
• Right to erasure (right to be forgotten)
  Any person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller the erasure of personal data concerning them without undue delay, provided that one of the following grounds applies and insofar as the processing is not necessary:
  • The personal data are no longer necessary in relation to the purposes for which they were collected or otherwise processed.
  • The data subject withdraws consent on which the processing is based according to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR, and there is no other legal ground for the processing.
  • The data subject objects to the processing pursuant to Art. 21(1) GDPR and there are no overriding legitimate grounds for the processing, or the data subject objects to the processing pursuant to Art. 21(2) GDPR.
  • The personal data have been unlawfully processed.
  • The erasure of personal data is necessary for compliance with a legal obligation under Union or Member State law to which the controller is subject.
  • The personal data have been collected in relation to the offer of information society services pursuant to Art. 8(1) GDPR.

  If one of the aforementioned reasons applies and a data subject wishes to request the erasure of personal data stored by Müller Kerzenfabrik GmbH, they may contact an employee of the controller at any time. The employee of Müller Kerzenfabrik GmbH will arrange for the erasure request to be complied with without undue delay.

  If Müller Kerzenfabrik GmbH has made the personal data public and our company, as the controller, is obliged pursuant to Art. 17(1) GDPR to erase the personal data, Müller Kerzenfabrik GmbH shall—taking into account available technology and the cost of implementation—take reasonable measures, including technical measures, to inform other controllers processing the published personal data that the data subject has requested the erasure by such other controllers of any links to, or copies or replications of, those personal data, insofar as processing is not required. An employee of Müller Kerzenfabrik GmbH will take the necessary steps in each individual case.

• Right to restriction of processing
  Any person affected by the processing of personal data has the right granted by the European legislator to obtain from the controller a restriction of processing if one of the following conditions applies:
  • The accuracy of the personal data is contested by the data subject, for a period enabling the controller to verify the accuracy of the personal data.
  • The processing is unlawful, the data subject opposes the erasure of the personal data and requests the restriction of their use instead.
  • The controller no longer needs the personal data for the purposes of the processing, but the data subject requires them for the establishment, exercise, or defense of legal claims.
  • The data subject has objected to processing pursuant to Art. 21(1) GDPR and it is not yet certain whether the legitimate grounds of the controller override those of the data subject.

  If one of the above conditions is met and a data subject wishes to request the restriction of personal data stored by Müller Kerzenfabrik GmbH, they may contact an employee of the controller at any time. The employee of Müller Kerzenfabrik GmbH will arrange for the restriction of processing.

• Right to data portability
  Any person affected by the processing of personal data has the right granted by the European legislator to receive the personal data concerning them, which they have provided to a controller, in a structured, commonly used, and machine-readable format. She also has the right to transmit this data to another controller without hindrance from the controller to whom the personal data was provided, provided that the processing is based on consent pursuant to Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR or on a contract pursuant to Art. 6(1)(b) GDPR and the processing is carried out by automated means, unless the processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller.Furthermore, when exercising the right to data portability pursuant to Art. 20(1) GDPR, the data subject has the right to have the personal data transmitted directly from one controller to another controller, where technically feasible and provided that this does not adversely affect the rights and freedoms of others.To exercise the right to data portability, the data subject may contact an employee of Müller Kerzenfabrik GmbH at any time.
• Right to object
  Any person affected by the processing of personal data has the right, granted by the European legislator, to object at any time—on grounds relating to their particular situation—to the processing of personal data concerning them which is based on Article 6(1)(e) or (f) of the GDPR. This also applies to profiling based on these provisions.In the event of an objection, Müller Kerzenfabrik GmbH will no longer process the personal data unless we can demonstrate compelling legitimate grounds for the processing which override the interests, rights, and freedoms of the data subject, or if the processing serves the establishment, exercise, or defense of legal claims.If Müller Kerzenfabrik GmbH processes personal data for direct marketing purposes, the data subject has the right to object at any time to the processing of personal data for such marketing. This also applies to profiling to the extent that it is related to such direct marketing. If the data subject objects to Müller Kerzenfabrik GmbH regarding processing for direct marketing purposes, Müller Kerzenfabrik GmbH will no longer process the personal data for these purposes.Furthermore, the data subject has the right to object—on grounds relating to their particular situation—to the processing of personal data concerning them carried out by Müller Kerzenfabrik GmbH for scientific or historical research purposes or for statistical purposes pursuant to Article 89(1) of the GDPR, unless such processing is necessary for the performance of a task carried out in the public interest.To exercise the right to object, the data subject may contact any employee of Müller Kerzenfabrik GmbH directly. Furthermore, in the context of the use of information society services, and notwithstanding Directive 2002/58/EC, the data subject is free to exercise their right to object by automated means using technical specifications.
• Automated individual decision-making, including profiling
  Any person affected by the processing of personal data has the right granted by the European legislator not to be subject to a decision based solely on automated processing—including profiling—which produces legal effects concerning them or similarly significantly affects them, provided that the decision
  • is not necessary for entering into, or the performance of, a contract between the data subject and the controller, or
  • is authorized by Union or Member State law to which the controller is subject and which also lays down suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, or
  • is based on the data subject’s explicit consent.

  If the decision (1) is necessary for entering into, or the performance of, a contract between the data subject and the controller, or (2) is based on the data subject’s explicit consent, Müller Kerzenfabrik GmbH shall implement suitable measures to safeguard the data subject’s rights and freedoms and legitimate interests, at least the right to obtain human intervention on the part of the controller, to express their point of view, and to contest the decision.If the data subject wishes to exercise rights concerning automated decision-making, they may at any time contact an employee of the controller.

• Right to withdraw consent under data protection law
  Any person affected by the processing of personal data has the right granted by the European legislator to withdraw their consent to the processing of personal data at any time.If the data subject wishes to exercise their right to withdraw consent, they may contact an employee of the data controller at any time.

12. Data protection regarding job applications and the application process

The controller collects and processes the personal data of applicants for the purpose of conducting the application process. Processing may also be carried out electronically. This is particularly the case if an applicant submits relevant application documents to the controller electronically—for example, via email or a web form on the website. If the controller concludes an employment contract with an applicant, the submitted data will be stored for the purpose of managing the employment relationship, in compliance with statutory provisions. If the controller does not conclude an employment contract with the applicant, the application documents will be automatically deleted two months after the rejection decision is communicated, provided that no other legitimate interests of the controller prevent such deletion. Such other legitimate interests include, for example, the burden of proof in proceedings under the General Equal Treatment Act (AGG).

13. Data protection provisions regarding the use and application of Facebook

The controller has integrated components of the company Facebook into this website. Facebook is a social network.

A social network is a social meeting place operated on the Internet—an online community that generally allows users to communicate with one another and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to share personal or business-related information. Facebook allows users of the social network to, among other things, create private profiles, upload photos, and connect via friend requests.

The operating company of Facebook is Facebook, Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. If a data subject resides outside the USA or Canada, the controller for the processing of personal data is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time one of the individual pages of this website—which is operated by the controller and on which a Facebook component (Facebook plug-in) has been integrated—is accessed, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Facebook component to download a representation of the corresponding Facebook component from Facebook. An overview of all Facebook plug-ins can be accessed at https://developers.facebook.com/docs/plugins/?locale=de_DE. As part of this technical process, Facebook receives information about which specific sub-page of our website is being visited by the data subject.

If the data subject is logged into Facebook at the same time, Facebook recognizes—with every visit to our website by the data subject and throughout the entire duration of their stay on our website—which specific sub-page of our website the data subject is visiting. This information is collected by the Facebook component and associated by Facebook with the data subject’s respective Facebook account. If the data subject activates one of the Facebook buttons integrated into our website—such as the “Like” button—or posts a comment, Facebook associates this information with the data subject’s personal Facebook user account and stores this personal data.

Facebook receives information via the Facebook component indicating that the data subject has visited our website whenever the data subject is logged into Facebook at the time they access our website; this occurs regardless of whether the data subject clicks on the Facebook component or not. If the data subject does not wish for such information to be transmitted to Facebook, they can prevent the transmission by logging out of their Facebook account before accessing our website.

The data policy published by Facebook, available at https://de-de.facebook.com/about/privacy/, provides information regarding the collection, processing, and use of personal data by Facebook. It also explains the settings Facebook offers to protect the data subject’s privacy. Furthermore, various applications are available that make it possible to suppress data transmission to Facebook. The data subject can use such applications to prevent data from being transmitted to Facebook.

14. Data protection provisions regarding the use and application of Amazon Associates Program functions

As a participant in the Amazon Associates Program, the controller has integrated Amazon components into this website. These Amazon components were designed by Amazon with the aim of referring customers—via advertisements—to various websites within the Amazon Group (specifically Amazon.co.uk, Local.Amazon.co.uk, Amazon.de, BuyVIP.com, Amazon.fr, Amazon.it, and Amazon.es) in exchange for a commission. By using these Amazon components, the controller can generate advertising revenue.

The operating company for these Amazon components is Amazon EU S.à.r.l, 5 Rue Plaetis, L-2338 Luxembourg, Luxembourg.

Amazon places a cookie on the information technology system of the data subject. An explanation of what cookies are has already been provided above. Each time an individual page of this website—operated by the controller and featuring an integrated Amazon component—is accessed, the respective Amazon component automatically prompts the internet browser on the data subject’s information technology system to transmit data to Amazon for the purposes of online advertising and commission settlement. Through this technical process, Amazon obtains personal data that enables it to trace the origin of orders received by Amazon and subsequently calculate commissions. Among other things, Amazon is able to track that the data subject clicked on an affiliate link on our website.

As previously described, the data subject can prevent the setting of cookies by our website at any time by adjusting the settings of their internet browser accordingly, thereby permanently objecting to the setting of cookies. Such a browser setting would also prevent Amazon from placing a cookie on the data subject’s information technology system. In addition, cookies already set by Amazon can be deleted at any time via an internet browser or other software programs.

Further information and Amazon’s applicable privacy policy can be accessed at https://www.amazon.de/gp/help/customer/display.html?nodeId=3312401.

15. Data protection provisions regarding the use of Google AdSense

The controller has integrated Google AdSense into this website. Google AdSense is an online service that facilitates the placement of advertisements on third-party websites. Google AdSense operates based on an algorithm that selects advertisements displayed on third-party sites to match the content of the respective site. Google AdSense enables interest-based targeting of internet users, which is implemented through the generation of individual user profiles.

The operating company for the Google AdSense component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of the Google AdSense component is to integrate advertisements into our website. Google AdSense places a cookie on the data subject’s information technology system. The nature of cookies has already been explained above. Placing the cookie enables Alphabet Inc. to analyze the use of our website. Whenever an individual page of this website—operated by the controller and featuring an integrated Google AdSense component—is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Google AdSense component to transmit data to Alphabet Inc. for the purposes of online advertising and commission settlement. As part of this technical process, Alphabet Inc. gains knowledge of personal data, such as the data subject’s IP address; Alphabet Inc. uses this data to, among other things, track the origin of visitors and clicks and subsequently facilitate commission settlements.

As previously described, the data subject can prevent the setting of cookies by our website at any time by adjusting the settings of their internet browser accordingly, thereby permanently objecting to the setting of cookies. Such a setting in the internet browser used would also prevent Alphabet Inc. from placing a cookie on the data subject’s information technology system. Furthermore, a cookie already placed by Alphabet Inc. can be deleted at any time via the internet browser or other software programs.

Google AdSense also uses so-called tracking pixels. A tracking pixel is a miniature graphic embedded in web pages to enable log file recording and analysis, thereby allowing for statistical evaluation. By means of the embedded tracking pixel, Alphabet Inc. can recognize whether and when a web page was opened by a data subject and which links were clicked by the data subject. Tracking pixels serve, among other things, to evaluate visitor traffic on a web page.

Through Google AdSense, personal data and information—including the IP address, which is necessary for recording and billing the displayed advertisements—are transmitted to Alphabet Inc. in the United States of America. This personal data is stored and processed in the United States of America. Alphabet Inc. may pass on this personal data, collected via this technical process, to third parties.

Google AdSense is explained in more detail at this link: https://www.google.de/intl/de/adsense/start/

16. Data protection provisions regarding the use of Google Analytics (with anonymization function)

The controller has integrated the Google Analytics component (with anonymization function) into this website. Google Analytics is a web analytics service. Web analytics is the gathering, collection, and analysis of data regarding the behavior of visitors to websites. A web analytics service collects data including, among other things, the website from which a data subject arrived at a website (so-called referrers), which sub-pages of the website were accessed, and how often and for how long a sub-page was viewed. Web analytics is primarily used to optimize a website and to conduct cost-benefit analyses of online advertising.

The operating company of the Google Analytics component is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

For web analytics via Google Analytics, the controller uses the extension “_gat._anonymizeIp”. By means of this extension, the IP address of the data subject’s internet connection is truncated and anonymized by Google if access to our websites originates from a Member State of the European Union or from another contracting state to the Agreement on the European Economic Area.

The purpose of the Google Analytics component is to analyze visitor traffic on our website. Google uses the data and information obtained to, among other things, evaluate the use of our website, compile online reports for us showing activities on our websites, and provide other services related to the use of our website.

Google Analytics places a cookie on the data subject’s information technology system. What cookies are has already been explained above. Placing the cookie enables Google to analyze the use of our website. Each time an individual page of this website—operated by the data controller and incorporating a Google Analytics component—is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Google Analytics component to transmit data to Google for the purpose of online analysis. As part of this technical process, Google gains knowledge of personal data, such as the data subject’s IP address; Google uses this information to, among other things, track the origin of visitors and clicks and subsequently facilitate commission settlements.

Cookies are used to store personal information, such as the time of access, the location from which access originated, and the frequency of the data subject’s visits to our website. During each visit to our website, this personal data—including the IP address of the internet connection used by the data subject—is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may disclose this personal data collected via the technical process to third parties.

As previously described, the data subject can prevent the setting of cookies by our website at any time by adjusting the settings of their internet browser accordingly, thereby permanently objecting to the setting of cookies. Such a browser setting would also prevent Google from placing a cookie on the data subject’s information technology system. Furthermore, a cookie already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

Furthermore, the data subject has the option to object to and prevent the collection of data generated by Google Analytics regarding the use of this website, as well as the processing of such data by Google. To do this, the data subject must download and install a browser add-on available at https://tools.google.com/dlpage/gaoptout. This browser add-on informs Google Analytics via JavaScript that no data or information regarding website visits may be transmitted to Google Analytics. Google considers the installation of the browser add-on to be an objection. If the data subject’s information technology system is subsequently deleted, formatted, or reinstalled, the data subject must reinstall the browser add-on to disable Google Analytics again. Should the browser add-on be uninstalled or deactivated by the data subject or another person within their sphere of control, it is possible to reinstall or reactivate the browser add-on.

Further information and Google’s applicable data protection provisions can be accessed at https://www.google.de/intl/de/policies/privacy/ and http://www.google.com/analytics/terms/de.html. Google Analytics is explained in greater detail at https://www.google.com/intl/de_de/analytics/.

17. Data protection provisions regarding the use of Google Remarketing

The controller has integrated Google Remarketing services into this website. Google Remarketing is a feature of Google AdWords that enables a company to display advertisements to internet users who have previously visited the company’s website. The integration of Google Remarketing thus allows a company to create user-specific advertising and subsequently display advertisements relevant to the internet user’s interests.

The operating company for Google Remarketing services is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

The purpose of Google Remarketing is the display of interest-based advertising. Google Remarketing enables us to display advertisements—either via the Google advertising network or on other websites—that are tailored to the individual needs and interests of internet users.

Google Remarketing places a cookie on the data subject’s information technology system. Cookies have already been explained above. Placing the cookie enables Google to recognize the visitor to our website when they subsequently access other websites that are also part of the Google advertising network. Each time a website integrating the Google Remarketing service is accessed, the data subject’s internet browser automatically identifies itself to Google. As part of this technical process, Google obtains personal data, such as the user’s IP address or browsing behavior, which Google uses, among other things, to display interest-based advertising.

Personal information—such as the websites visited by the data subject—is stored via the cookie. Consequently, during every visit to our websites, personal data (including the IP address of the internet connection used by the data subject) is transmitted to Google in the United States of America. This personal data is stored by Google in the United States of America. Google may share the personal data collected through this technical process with third parties.

As previously described, the data subject can prevent the setting of cookies by our website at any time by adjusting the settings of their internet browser accordingly, thereby permanently objecting to the setting of cookies. Such a browser setting would also prevent Google from placing a cookie on the data subject’s information technology system. Furthermore, cookies already set by Google Analytics can be deleted at any time via the internet browser or other software programs.

In addition, the data subject has the option to object to interest-based advertising by Google. To do so, the data subject must visit the link www.google.de/settings/ads from each internet browser they use and configure the desired settings there.

Further information and Google’s applicable privacy policy can be found at https://www.google.de/intl/de/policies/privacy/.

18. Data protection provisions regarding the use and application of Instagram

The controller has integrated components of the Instagram service into this website. Instagram is a service that qualifies as an audiovisual platform, enabling users to share photos and videos and to redistribute such data across other social networks.

The operating company for Instagram services is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Each time an individual page of this website—operated by the controller and featuring an integrated Instagram component (Instagram button)—is accessed, the internet browser on the data subject’s information technology system is automatically prompted by the respective Instagram component to download a display of the corresponding Instagram component. As part of this technical process, Instagram receives information about which specific sub-page of our website is being visited by the data subject.

If the data subject is logged into Instagram at the same time, Instagram recognizes—upon every visit to our website by the data subject and throughout the entire duration of their stay on our website—which specific sub-page the data subject is visiting. This information is collected by the Instagram component and associated by Instagram with the data subject’s respective Instagram account. If the data subject clicks on one of the Instagram buttons integrated into our website, the data and information transmitted thereby are associated with the data subject’s personal Instagram user account and are stored and processed by Instagram.

Instagram receives information via the Instagram component that the data subject has visited our website whenever the data subject is logged into Instagram at the time our website is accessed; this occurs regardless of whether or not the data subject clicks on the Instagram component. If the data subject does not wish for such information to be transmitted to Instagram, they can prevent this transmission by logging out of their Instagram account before accessing our website.

Further information and Instagram’s applicable privacy policy can be found at https://help.instagram.com/155833707900388 and https://www.instagram.com/about/legal/privacy/.

19. Data protection provisions regarding the use and application of Pinterest

The controller has integrated components of Pinterest Inc. into this website. Pinterest is a so-called social network. A social network is a social meeting place operated on the Internet—an online community that generally allows users to communicate with one another and interact in a virtual space. A social network can serve as a platform for the exchange of opinions and experiences or enable the Internet community to share personal or business-related information. Among other things, Pinterest allows users of the social network to publish image collections, individual images, and descriptions on virtual pinboards (so-called “pinning”), which can then be shared (so-called “repinning”) or commented on by other users.

The operating company of Pinterest is Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland.

Each time one of the individual pages of this website—which is operated by the controller and on which a Pinterest component (Pinterest plug-in) has been integrated—is accessed, the Internet browser on the data subject’s information technology system is automatically prompted by the respective Pinterest component to download a display of the corresponding Pinterest component from Pinterest. Further information about Pinterest is available at https://pinterest.com/. As part of this technical process, Pinterest gains knowledge of which specific sub-page of our website is being visited by the data subject.

If the data subject is logged into Pinterest at the same time, Pinterest recognizes—with every visit to our website by the data subject and for the entire duration of their stay on our website—which specific sub-page of our website the data subject is visiting. This information is collected by the Pinterest component and associated by Pinterest with the data subject’s respective Pinterest account. If the data subject clicks on a Pinterest button integrated into our website, Pinterest associates this information with the data subject’s personal Pinterest user account and stores this personal data.

Pinterest receives information via the Pinterest component that the data subject has visited our website whenever the data subject is logged into Pinterest at the time of accessing our website; this occurs regardless of whether the data subject clicks on the Pinterest component or not. If the data subject does not wish for such information to be transmitted to Pinterest, they can prevent the transmission by logging out of their Pinterest account before accessing our website.

The privacy policy published by Pinterest, which is available at https://about.pinterest.com/privacy-policy, provides information regarding the collection, processing, and use of personal data by Pinterest.

20. Data protection provisions regarding the use and application of YouTube

The controller has integrated YouTube components into this website. YouTube is an online video portal that allows video publishers to upload video clips for free and enables other users to view, rate, and comment on them—also free of charge. YouTube permits the publication of all types of videos; consequently, full-length films and TV programs, as well as music videos, trailers, and user-generated content, are available via the online portal.

The operating company for YouTube is Google Ireland Limited, Gordon House, Barrow Street, Dublin, D04 E5W5, Ireland.

Each time an individual page of this website—operated by the controller and featuring an integrated YouTube component (YouTube video)—is accessed, the respective YouTube component automatically prompts the internet browser on the data subject’s information technology system to download a display of the corresponding YouTube component from YouTube. Further information about YouTube can be found at https://www.youtube.com/yt/about/de/. As part of this technical process, YouTube and Google are informed about which specific sub-page of our website is being visited by the data subject.

If the data subject is logged into YouTube at the same time, YouTube recognizes—upon the accessing of a sub-page containing a YouTube video—which specific sub-page of our website the data subject is visiting. This information is collected by YouTube and Google and associated with the data subject’s respective YouTube account.

YouTube and Google receive information via the YouTube component that the data subject has visited our website whenever the data subject is logged into YouTube at the time our website is accessed; this occurs regardless of whether the data subject clicks on a YouTube video or not. If the data subject does not wish for such information to be transmitted to YouTube and Google, they can prevent this transmission by logging out of their YouTube account before accessing our website.

The privacy policy published by YouTube, available at https://www.google.de/intl/de/policies/privacy/, provides information regarding the collection, processing, and use of personal data by YouTube and Google.

21. Payment Method: Data Protection Provisions Regarding Klarna as a Payment Method

The controller has integrated components from Klarna into this website. Klarna is an online payment service provider that enables purchases on account or flexible installment payments. Furthermore, Klarna offers additional services, such as buyer protection and identity and credit checks.

The operating company of Klarna is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects either “purchase on account” or “installment purchase” as the payment method during the ordering process in our online shop, data concerning the data subject is automatically transmitted to Klarna. By selecting one of these payment options, the data subject consents to the transmission of personal data necessary for processing the purchase on account or installment purchase, or for identity and credit checks.

The personal data transmitted to Klarna generally includes the first name, surname, address, date of birth, gender, email address, IP address, telephone number, and mobile phone number, as well as other data necessary for processing a purchase on account or installment purchase. Personal data related to the specific order is also necessary for the performance of the sales contract. In particular, there may be an exchange of payment information (such as bank details, card number, expiry date, and CVC code), item quantities, item numbers, data regarding goods and services, prices and taxes, information on previous purchasing behavior, or other details regarding the financial situation of the data subject.

The purpose of the data transmission is, in particular, identity verification, payment administration, and fraud prevention. The controller will transmit personal data to Klarna particularly when there is a legitimate interest in doing so. Personal data exchanged between Klarna and the data controller is transmitted by Klarna to credit reference agencies. The purpose of this transmission is to verify identity and creditworthiness.

Klarna also shares personal data with affiliated companies (Klarna Group) and service providers or subcontractors, insofar as this is necessary to fulfill contractual obligations or the data is to be processed on Klarna’s behalf.

To make decisions regarding the establishment, performance, or termination of a contractual relationship, Klarna collects and uses data and information concerning the data subject’s past payment behavior as well as probability values ​​regarding their future behavior (so-called scoring). Scoring calculations are performed using scientifically recognized mathematical-statistical methods.

The data subject has the right to revoke their consent to the processing of personal data by Klarna at any time. Such revocation does not affect personal data that must be processed, used, or transmitted for the purpose of (contractually required) payment processing.

Klarna’s applicable data protection policies can be accessed at https://cdn.klarna.com/1.0/shared/content/policy/data/de_de/data_protection.pdf.

22. Payment Method: Data Protection Provisions Regarding PayPal as a Payment Method

The controller has integrated components of PayPal into this website. PayPal is an online payment service provider. Payments are processed via so-called PayPal accounts, which represent virtual private or business accounts. PayPal also offers the option to process virtual payments via credit cards if a user does not maintain a PayPal account. A PayPal account is managed via an email address; consequently, there is no traditional account number. PayPal enables the initiation of online payments to third parties as well as the receipt of payments. Furthermore, PayPal performs trustee functions and offers buyer protection services.

The European operating company for PayPal is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal L-2449, Luxembourg.

If the data subject selects “PayPal” as the payment option during the ordering process in our online shop, data concerning the data subject is automatically transmitted to PayPal. By selecting this payment option, the data subject consents to the transmission of personal data required for payment processing.

The personal data transmitted to PayPal generally includes the first name, surname, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. Personal data related to the specific order is also necessary for the execution of the purchase contract.

The transmission of data serves the purposes of payment processing and fraud prevention. The controller will transmit personal data to PayPal, in particular, when there is a legitimate interest in doing so. Personal data exchanged between PayPal and the controller may be transmitted by PayPal to credit reference agencies. This transmission is intended for identity and creditworthiness checks.

PayPal may share personal data with affiliated companies and service providers or subcontractors where necessary to fulfill contractual obligations or where data is to be processed on its behalf.

The data subject has the right to revoke their consent to the processing of personal data by PayPal at any time. Such revocation does not affect personal data that must be processed, used, or transmitted for the purpose of (contractually required) payment processing.

PayPal’s applicable privacy policy can be accessed at https://www.paypal.com/de/webapps/mpp/ua/privacy-full.

23. Payment Method: Data Protection Provisions regarding Sofortüberweisung as a Payment Method

The controller has integrated components of Sofortüberweisung into this website. Sofortüberweisung is a payment service that enables cashless payment for products and services on the Internet. Sofortüberweisung utilizes a technical process that allows the online merchant to receive immediate confirmation of payment. This enables the merchant to deliver goods, services, or downloads to the customer immediately after the order is placed.

The operating company for Sofortüberweisung is Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden.

If the data subject selects “Sofortüberweisung” as the payment option during the ordering process in our online shop, data concerning the data subject is automatically transmitted to Sofortüberweisung. By selecting this payment option, the data subject consents to the transmission of personal data required for processing the payment.

During the purchase process via Sofortüberweisung, the buyer transmits their PIN and TAN to Sofort GmbH. Following a technical check of the account balance and the retrieval of additional data to verify sufficient funds, Sofortüberweisung executes a transfer to the online merchant. The online merchant is then automatically notified that the financial transaction has been carried out.

The personal data exchanged with Sofortüberweisung includes the first name, surname, address, email address, IP address, telephone number, mobile phone number, or other data necessary for payment processing. The transmission of data serves the purposes of payment processing and fraud prevention. The controller will also transmit other personal data to Sofortüberweisung if there is a legitimate interest in doing so. Personal data exchanged between Sofortüberweisung and the data controller may be transmitted by Sofortüberweisung to credit reference agencies. The purpose of this transmission is to verify identity and creditworthiness.

Sofortüberweisung may disclose personal data to affiliated companies and service providers or subcontractors where this is necessary to fulfill contractual obligations or where data is to be processed on its behalf.

The data subject has the right to revoke their consent to the processing of personal data by Sofortüberweisung at any time. Such revocation does not affect personal data that must be processed, used, or transmitted for the purpose of (contractually required) payment processing.

The applicable data protection provisions of Sofortüberweisung can be accessed at https://www.klarna.com/sofort/datenschutz/.

24. Payment Method: Data Protection Provisions for Amazon Pay

When paying via Amazon Pay, we transmit your payment data primarily to Amazon Payments Europe S.C.A., 38 Avenue J.F. Kennedy, L-1855 Luxembourg (hereinafter “Amazon Payments”), for the purpose of processing the payment.
Amazon Payments reserves the right to conduct a credit check. Amazon Payments uses the result of this credit check—specifically regarding the statistical probability of payment default—to decide whether to make the respective payment method available. The credit check result may include probability values ​​(so-called “score values”). Where score values ​​are included in the credit check result, they are based on a scientifically recognized mathematical-statistical method. Address data, among other factors, is incorporated into the calculation of these score values.
Furthermore, Amazon Payments is entitled to share your data with, among others, unnamed third parties (such as banks, e-service providers, service partners, as well as auditors, analytics services, credit agencies, marketing partners, cloud service providers, retargeting providers, and affiliated companies).
For further information regarding data protection—including details on the credit agencies used—please consult the Amazon Payments privacy policy at: pay.amazon.com/de/help/201751600. The legal basis for this processing is Art. 6(1)(b) of the GDPR.

25. Rechtsgrundlage der Verarbeitung

Art. 6 I lit. a DS-GVO dient unserem Unternehmen als Rechtsgrundlage für Verarbeitungsvorgänge, bei denen wir eine Einwilligung für einen bestimmten Verarbeitungszweck einholen. Ist die Verarbeitung personenbezogener Daten zur Erfüllung eines Vertrags, dessen Vertragspartei die betroffene Person ist, erforderlich, wie dies beispielsweise bei Verarbeitungsvorgängen der Fall ist, die für eine Lieferung von Waren oder die Erbringung einer sonstigen Leistung oder Gegenleistung notwendig sind, so beruht die Verarbeitung auf Art. 6 I lit. b DS-GVO. Gleiches gilt für solche Verarbeitungsvorgänge die zur Durchführung vorvertraglicher Maßnahmen erforderlich sind, etwa in Fällen von Anfragen zur unseren Produkten oder Leistungen. Unterliegt unser Unternehmen einer rechtlichen Verpflichtung durch welche eine Verarbeitung von personenbezogenen Daten erforderlich wird, wie beispielsweise zur Erfüllung steuerlicher Pflichten, so basiert die Verarbeitung auf Art. 6 I lit. c DS-GVO. In seltenen Fällen könnte die Verarbeitung von personenbezogenen Daten erforderlich werden, um lebenswichtige Interessen der betroffenen Person oder einer anderen natürlichen Person zu schützen. Dies wäre beispielsweise der Fall, wenn ein Besucher in unserem Betrieb verletzt werden würde und daraufhin sein Name, sein Alter, seine Krankenkassendaten oder sonstige lebenswichtige Informationen an einen Arzt, ein Krankenhaus oder sonstige Dritte weitergegeben werden müssten. Dann würde die Verarbeitung auf Art. 6 I lit. d DS-GVO beruhen.
Letztlich könnten Verarbeitungsvorgänge auf Art. 6 I lit. f DS-GVO beruhen. Auf dieser Rechtsgrundlage basieren Verarbeitungsvorgänge, die von keiner der vorgenannten Rechtsgrundlagen erfasst werden, wenn die Verarbeitung zur Wahrung eines berechtigten Interesses unseres Unternehmens oder eines Dritten erforderlich ist, sofern die Interessen, Grundrechte und Grundfreiheiten des Betroffenen nicht überwiegen. Solche Verarbeitungsvorgänge sind uns insbesondere deshalb gestattet, weil sie durch den Europäischen Gesetzgeber besonders erwähnt wurden. Er vertrat insoweit die Auffassung, dass ein berechtigtes Interesse anzunehmen sein könnte, wenn die betroffene Person ein Kunde des Verantwortlichen ist (Erwägungsgrund 47 Satz 2 DS-GVO).

26. Legitimate interests in processing pursued by the controller or a third party

If the processing of personal data is based on Article 6(1)(f) GDPR, our legitimate interest is the conduct of our business activities for the benefit of the well-being of all our employees and our shareholders.

27. Duration for which personal data is stored

The criterion for the duration of personal data storage is the respective statutory retention period. Upon expiration of this period, the corresponding data is routinely deleted, provided it is no longer required for the performance or initiation of a contract.

28. Statutory or contractual provisions regarding the provision of personal data; necessity for the conclusion of a contract; obligation of the data subject to provide the personal data; possible consequences of failure to provide such data

We wish to inform you that the provision of personal data is in part required by law (e.g., tax regulations) or may result from contractual provisions (e.g., information regarding the contractual partner).
In some cases, the conclusion of a contract may require the data subject to provide us with personal data that must subsequently be processed by us. For instance, the data subject is obliged to provide us with personal data when our company enters into a contract with them. Failure to provide the personal data would result in the contract with the data subject not being concluded.
Before providing personal data, the data subject must contact one of our employees. Our employee will inform the data subject—on a case-by-case basis—whether the provision of the personal data is required by law or contract or is necessary for the conclusion of the contract, whether there is an obligation to provide the personal data, and what the consequences of failing to provide the personal data would be.

29. Existence of automated decision-making

As a responsible company, we do not use automated decision-making or profiling.

Google Customer Reviews

We partner with Google for the “Google Customer Reviews” program; the provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program enables us to collect customer reviews from users of our website. After making a purchase on our website, you will be asked if you wish to participate in an email survey conducted by Google. If you provide your consent pursuant to Art. 6(1)(a) GDPR, we will transmit your email address to Google. You will receive an email from Google Customer Reviews asking you to rate your purchasing experience on our website. The rating you submit will be aggregated with our other ratings and displayed within our Google Customer Reviews badge and our Merchant Center dashboard; it is also used for Google Seller Ratings. Use of Google Customer Reviews may also involve the transmission of personal data to Google LLC servers in the USA.

You may revoke your consent at any time by notifying the data controller or by contacting Google directly.

In the event that personal data is transmitted to Google LLC (based in the USA), Google LLC has certified its compliance with the “Privacy Shield” agreement between the US and the EU, which ensures adherence to the level of data protection applicable in the EU. A current certificate can be viewed here: https://www.privacyshield.gov/list

Further information regarding Google’s data protection practices in connection with the Google Customer Reviews program can be found at the following link: https://support.google.com/merchants/answer/7188525?hl=en

Further information regarding data protection for Google Seller Ratings can be found at this link: https://support.google.com/google-ads/answer/2375474

Privacy Policy from www.it-recht-kanzlei.de

Prize Draw Entry Form

Our website features an entry form for prize draws that can be used to participate electronically. If a user takes advantage of this option, the data entered into the input mask is transmitted to us and stored:

• Answers to the prize draw questions
• Salutation
• First name
• Last name
• E-mail address
• Country
• Date of birth
• Telephone number
• Street and house number (optional)
• Postal code and city/town (optional)

In addition, the following data is stored when the message is submitted:

• User’s IP address
• Date and time of registration
• Date and time of submission

We obtain the user’s consent as part of the submission process prior to data processing. In this case, the user’s personal data transmitted via the form is stored by us. Where the user has provided consent, the legal basis for processing the data is Art. 6(1)(a) GDPR. The data is also automatically transmitted to Müller Kerzenfabrik GmbH via e-mail. If personal data is transmitted via e-mail, the legal basis is Art. 6(1)(f) GDPR. The data is used exclusively for administering the prize draw and for subsequent communication. No data is passed on to third parties in this context. The personal data from the form’s input mask and the data sent via e-mail are deleted once the respective communication with the user has ended—i.e., as soon as the circumstances indicate that the matter in question has been conclusively resolved. Any additional personal data collected during the submission process is deleted after a period of seven days at the latest. Data concerning winners is retained for three years for legal reasons and to handle any potential statutory warranty claims.

Users may revoke their consent to the processing of their personal data at any time. If a user contacts us via email, they may object to the storage of their personal data at any time. In such a case, it will not be possible to process their participation in the competition (provided the competition has not yet ended) or to continue communication. All personal data stored in connection with the contact will be deleted in this instance.

SSL Encryption

To protect the security of your data during transmission, we use state-of-the-art encryption methods (e.g., SSL) via HTTPS.

Use of Google Maps

This website uses the Google Maps API to display geographical information visually. When using Google Maps, Google also collects, processes, and uses data regarding visitors’ use of the map functions. You can find further information about data processing by Google in the Google Privacy Policy. There, you can also adjust your personal privacy settings in the Privacy Center.

Detailed instructions on managing your data in connection with Google products can be found here.

These privacy statements were created using the privacy statement generator from activeMind AG.

Google Web Fonts (local hosting)

This site uses web fonts provided by Google to ensure the uniform display of fonts. The Google Fonts are installed locally. No connection to Google servers is established in the process.

For more information on Google Web Fonts, please visit https://developers.google.com/fonts/faq and consult Google’s privacy policy: https://policies.google.com/privacy?hl=de.

Hotjar

We use Hotjar to better understand our users’ needs and to optimize the services offered on this website. Hotjar’s technology helps us gain a better understanding of our users’ experiences (e.g., how much time users spend on which pages, which links they click, what they like and dislike, etc.), enabling us to tailor our offerings based on user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (specifically the device’s IP address—captured and stored only in anonymized form—screen size, device type/unique device identifiers, browser information, location—country only—and preferred language for displaying our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we use this information to identify individual users or combine it with other data regarding individual users; your data is deleted after a maximum of one year. The legal basis is Art. 6 (1) sentence 1 lit. a GDPR. Further information can be found in Hotjar’s privacy policy: https://www.hotjar.com/legal/policies/privacy

You can consent to the storage of a user profile and information about your visit to our website by Hotjar, as well as the setting of Hotjar tracking cookies, in your [av_privacy_modal_popup_button wrapper_class=”footer-cookie-button” id=”” class=””]Cookie Settings[/av_privacy_modal_popup_button], and you may revoke your consent there at any time.

MailChimp

We use the services of MailChimp to send our newsletters. The provider is Rocket Science Group LLC, 675 Ponce De Leon Ave NE, Suite 5000, Atlanta, GA 30308, USA.

MailChimp is a service used to organize and analyze the distribution of newsletters, among other things. When you enter data for the purpose of subscribing to the newsletter (e.g., your email address), this data is stored on MailChimp’s servers in the USA.

MailChimp Analysis
MailChimp enables us to analyze our newsletter campaigns. When you open an email sent via MailChimp, a file contained within the email (known as a web beacon) connects to MailChimp’s servers in the USA. This allows us to determine whether a newsletter message has been opened and which links, if any, have been clicked. Technical information is also recorded (e.g., time of access, IP address, browser type, and operating system). This information cannot be attributed to the specific newsletter recipient; it is used exclusively for the statistical analysis of newsletter campaigns. The results of these analyses can be used to better tailor future newsletters to the interests of the recipients.

MailChimp Privacy Policy
For further details, please refer to the MailChimp Privacy Policy.

EU-US Privacy Shield
MailChimp is certified under the “EU-US Privacy Shield”. The “Privacy Shield” is an agreement between the European Union (EU) and the USA designed to ensure compliance with European data protection standards within the USA.

Conclusion of a Data Processing Agreement
We have entered into a data processing agreement with MailChimp, in which we oblige MailChimp to protect our customers’ data and not to pass it on to third parties. This agreement can be viewed here.

Objection to Data Collection
If you do not wish for your data to be analyzed by MailChimp, you must unsubscribe from the newsletter. We provide a link for this purpose in every newsletter message. You can also unsubscribe from the newsletter directly using this form. Data processing is based on your consent (Art. 6 para. 1 lit. a GDPR). You may revoke this consent at any time by unsubscribing from the newsletter. The lawfulness of data processing operations already carried out remains unaffected by the revocation. The data you provided for the purpose of the newsletter subscription is stored by us until you unsubscribe from the newsletter; once you have unsubscribed, the data is deleted from both our servers and MailChimp’s servers. Data stored by us for other purposes (e.g., email addresses for the customer area) remains unaffected by this.

Facebook Pixel, Facebook Custom Audiences, and Facebook Conversion

Our online services utilize the so-called “Facebook Pixel” provided by the social network Facebook—operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are based in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”).

The Facebook Pixel allows us to track the effectiveness of Facebook advertisements for statistical and market research purposes by observing whether users are redirected to our website after clicking on a Facebook ad (a process known as “conversion”). Furthermore, the Facebook Pixel enables Facebook to identify you as a visitor to our online services and include you in a target audience for the display of advertisements (“Facebook Ads”). Accordingly, we use the Facebook Pixel to ensure that the Facebook Ads we place are shown only to Facebook users who have demonstrated an interest in our online services or who possess specific characteristics (e.g., interests in particular topics or products based on visited websites) that we transmit to Facebook (known as “Custom Audiences”). We also use the Facebook Pixel to ensure that our Facebook Ads align with users’ potential interests and are not perceived as intrusive.

Facebook Privacy Policy
Data processing by Facebook is carried out in accordance with Facebook’s Data Policy. General information regarding the display of Facebook Ads can be found in Facebook’s Data Policy. Specific information and details regarding the Facebook Pixel and how it functions are available in the Facebook Help Center. Legal Basis
The use of the Facebook Pixel and the storage of “conversion cookies” are based on Art. 6 (1) (a) of the GDPR.

Data Processing Agreement
For data processing operations where Facebook acts as a data processor, we have entered into a data processing agreement with Facebook. In this agreement, we oblige Facebook to protect our customers’ data and not to pass it on to third parties.

Right to Object
You may object to the collection of data by the Facebook Pixel and the use of your data for the display of Facebook ads. To configure the types of advertisements displayed to you on Facebook, you can visit the page set up by Facebook and follow the instructions regarding usage-based advertising settings. These settings apply across platforms; i.e., they are adopted for all devices, such as desktop computers or mobile devices. Furthermore, you can object to the use of cookies serving reach measurement and advertising purposes via the Network Advertising Initiative opt-out page, as well as the US website aboutads.info or the European website youronlinechoices.com. An additional opt-out option can be found in our Cookie Settings.

Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.
By default, when you visit the website, Google Analytics 4 sets cookies—small text files stored on your device—to collect certain information. This information includes your IP address; however, Google truncates the final digits to prevent direct personal identification.

The information is transmitted to and processed on Google servers. This process may involve data transfers to Google LLC, based in the USA.
Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activity for us, and provide other services related to website and internet usage. The truncated IP address transmitted by your browser via Google Analytics is not combined with other data held by Google. Data collected through the use of Google Analytics 4 is stored for a period of two months and subsequently deleted.

All processing activities described above—specifically the placement of cookies on your device—take place only if you have given us your express consent in accordance with Art. 6(1)(a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time, with effect for the future. To exercise your right of revocation, please deactivate this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google that ensures the protection of our site visitors’ data and prohibits unauthorized disclosure to third parties. For data transfers to the USA, Google relies on the European Commission’s Standard Contractual Clauses, which are designed to ensure compliance with the European level of data protection.

Further legal information regarding Google Analytics 4, including a copy of the aforementioned Standard Contractual Clauses, can be found at https://policies.google.com/privacy?hl=en&gl=en and https://policies.google.com/technologies/partner-sites.

Demographics

Google Analytics 4 uses the specific “Demographics” feature to generate statistics providing insights into the age, gender, and interests of site visitors. This is achieved by analyzing advertising data and information from third-party providers. This allows for the identification of target groups for marketing activities. However, the collected data cannot be linked to any specific individual and is deleted after being stored for a period of two months.

Google Signals

As an extension to Google Analytics 4, Google Signals may be used on this website to generate cross-device reports. If you have enabled personalized advertising and linked your devices to your Google account, Google may—subject to your consent to the use of Google Analytics pursuant to Art. 6(1)(a) GDPR—analyze your usage behavior across devices and create database models, including models regarding cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the “Personalized advertising” feature in your Google account settings. To do so, follow the instructions on this page: https://support.google.com/ads/answer/2662922?hl=en. Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=en.

User IDs

As an extension to Google Analytics 4, the “User IDs” feature may be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6(1)(a) GDPR, have set up an account on this website, and log in to this account on various devices, your activities—including conversions—can be analyzed across devices.

Mollie

We offer you the option to make your payment via the payment service provider Mollie. Mollie is an online payment service provider that integrates various payment providers. The provider of this payment service is

Mollie B.V., Keizersgracht 313, 1016 EE Amsterdam, Netherlands.

Through Mollie, we offer the following payment methods:
iDEAL, PayPal, Klarna, credit card, SOFORT, Apple Pay, and Giropay.

If you choose a payment method provided by Mollie, the information you enter during the ordering process, along with details regarding your order (name, address, IBAN, BIC, invoice amount, currency, and transaction number), will be transmitted to Mollie and the selected payment provider. The legal basis for this is Art. 6(1)(b) GDPR, as the processing is necessary for the performance of a contract, as well as Art. 6(1)(a) GDPR if you have provided your consent. You can find Mollie’s privacy policy at https://www.mollie.com/de/privacy

Linkster

On this website, we use tracking technology provided by Linkster GmbH (Geschwister-Scholl-Straße 52, 20251 Hamburg) to measure and visualize insights regarding partnerships and advertising channels. This function serves to measure the efficiency of the respective advertising activities. Furthermore, the information enables us to attribute advertising successes for the purpose of settlement with the relevant advertising partners. When you click on an advertisement, cookies are placed in your browser; these are read out in the event of a transaction. At each touchpoint, your browser sends an HTTP request to the Linkster server, transmitting specific information. This information includes the URL of the webpage where the advertising material is placed (referrer URL), your device’s browser identifier (user agent)—including information about the device type and operating system—the device’s IP address (which we anonymize and hash before storage), HTTP headers (data packets containing various technical details automatically transmitted by your browser), the time of the request, and—if previously stored on the device—the cookie and its contents.

A cookie is a small data packet exchanged between your browser and the server. This packet can store and transmit information relevant to the web application, such as the contents of a virtual shopping cart.

The tracking technology stores cookies on your device to document actions. A 24-digit anonymous ID is stored within the cookie. Data linked to this ID is stored in encrypted form in our database on the server.

This data includes information regarding the most recent touchpoints (i.e., when a specific advertisement was displayed on or clicked from a device). The stored touchpoints can potentially be assembled into a sequence (user journey). An action request typically involves the transmission and storage of your order number and the value of your shopping cart. Additionally, the following data may be transmitted and stored: new customer status.

Cookies stored by Linkster GmbH are deleted after a maximum of 30 days. The information transmitted to us and the cookies serve solely to correctly attribute the success of an advertising medium and to handle the corresponding billing; this processing is justified by our legitimate interests pursuant to Art. 6 (1) sentence 1 (f) of the GDPR.

If you do not wish for cookies to be stored in your browser, you can prevent this by adjusting your browser settings accordingly. You can disable cookie storage in your browser (usually under Tools/Internet Options), restrict it to specific websites, or configure your browser to notify you whenever a cookie is sent. Please note, however, that doing so may result in a limited display of online services and restricted user navigation. You can also delete cookies at any time; this removes the information stored within them from your device.

The collection and processing of tracking data can also be disabled by clicking this tracking opt-out link:
https://trck.linkster.co/privacy-optout.do

View your data:
https://trck.linkster.co/privacy-mydata.do

You can find details regarding the specific cookies used by our tracking technology in the
following overview:

TRS:

Unique 24-digit identifier (ID) for tracking partnerships. This
cookie is stored in the client browser and identifies database records
containing the touchpoint data.

TRSCJ:

Fallback cookie containing basic touchpoint data for tracking
partnerships. This cookie stores all touchpoint data in encrypted form
on the client browser.

trs_db_optout:

Clicking the tracking opt-out link writes a special cookie
that disables tracking in the device’s current web browser. However, tracking
is re-enabled as soon as you delete the tracking
opt-out cookie.

Changes to our privacy policy

We reserve the right to amend this privacy policy from time to time to ensure it always complies with current legal requirements or to reflect changes to our services—for example, when introducing new services. The new privacy policy will apply to any subsequent visits.

As of: August 2023